Do you want to improve your eCommerce SEO strategies? Have you ever thought What is domain authority? This blog will explain what it is and what businesses could do to increase their domain authority.
What is Domain Authority?
Moz developed the concept of domain authority. It predicts the likelihood that a website will rank in search engine result pages (SERPs). Domain authority scores range from 1 to 100. Higher scores indicate a greater chance of ranking and lower scores indicate a lower chance. Moz considers many factors when calculating domain authority. These include linking root domains as well as the total number of links.
Before you dive in, please note that Google doesn’t consider domain authority to be an important metric for ranking pages. Therefore, domain authority scores don’t have any effect on SERPs. We encourage you to visit Google Core Web Vitals to see the latest algorithm update.
How can I improve my domain authority?
1. Conduct a Competitive Audit
Analyzing your competitors is the first step in improving your website’s domain authority. It is important to compare yourself with the right competitors. You may now be curious how to identify your top competitors.
Moz Pro allows you to navigate to the “Analyze A Keyword” tool or the “SERP Analysis” feature of the Keyword Explorer. You can input a keyword to see which websites rank for the same keyword using both tools. You may notice one website ranking frequently for your targeted keywords. This could indicate that they are a leading competitor.
Once you have identified your top competitors, it is important to verify that their websites are similar in size, content, and domain authority.
2. Audit your link profile
Now it’s time for you to look at your links after you have scouted out the competition. Your SEO will benefit if you have more links that are followed in your backlink profile. A backlink profile is basically a list of all backlinks that point to your website. Search engines crawl the links that are followed and they don’t have a “nofollow” tag.
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Google prefers backlinks to high-authority websites as they are more trustworthy. You will be more successful if you have only a few backlinks coming from trusted websites than many links from spam websites. Moz’s Link Explorer, SEMrush Backlink Monitorer and SEMrush Link Checker are excellent (and completely free!) tools. Tools to assess the health of your links. See all Groove’s favourite SEO tools here.
3. Make engaging content
A great way to increase your number of backlink profiles is to create engaging and informative content that people will link to on their sites. Google’s algorithm evaluates engagement metrics like total traffic, bounce rate, and return visitors when crawling content.
This is the easiest way to increase these metrics. Create inbound material that your target audience would like to see. This will allow you to attract and engage buyers at all stages of their journey, and attract other websites willing to link to your content.
You can check the top pages of your competition to find out what content they are searching for. This data provides valuable insight into what type of content your target audience is looking for.
4. Check the Status of Your Top Pages
Check the top pages of your website to ensure they are all accessible and active. External links to pages on your website should be checked that they are not returning a404 Error. You can fix the pages that have a 404 error or redirect them to another link. Make sure the content of the new link is related to the topic of your original link.
Reaching out to websites linking to your pages with errors can also help. Ask them to change the URL of the broken link. It will be a win-win situation for both of you!
5. Link to High-Quality Products
Earn high-quality links to websites and pages with high authority scores to increase your domain authority score. This skyscraper technique can be a great way to increase your domain authority score. This method involves creating informative, engaging content. This is an SEO strategy that allows companies to find the top-ranking website for a specific keyword.
It is likely that the website that ranks first for this keyword has many backlinks. Skyscraper content is content that is higher quality than the site at number one. Use an SEO tool to compile the list of sites that have linked back to the top ranking site.
Reach out to these sites and ask them to replace the link to your competitor’s site with the URL to your valuable content.
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