China is the best place to start if you want to predict how live streaming shopping will impact eCommerce’s future. Alibaba’s live streaming selling platform Taobao Live boasts nearly 40 million users. Last year’s Singles Day shopping festival, which was billed as the largest 24-hour online sales event in the world, saw the Taobao marketplace make $7.5 […]
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Jun
Jun
Google’s Universal Analytics (UA), is being officially retired in July 2023. Since 2013, Universal Analytics has been the industry standard in eCommerce conversion tracking. Universal Analytics is a robust feature-set that has been the industry standard for eCommerce conversion tracking since 2013. However, modern security protocols prevent Universal Analytics from collecting the requested information from most users. Continue reading to […]