Tag Archives: impact

How Google Analytics 4 will Impact Your eCommerce Website

Google’s Universal Analytics (UA), is being officially retired in July 2023. Since 2013, Universal Analytics has been the industry standard in eCommerce conversion tracking. Universal Analytics is a robust feature-set that has been the industry standard for eCommerce conversion tracking since 2013. However, modern security protocols prevent Universal Analytics from collecting the requested information from most users. Continue reading to […]