B2B Content Marketing Strategy: 4 Steps For Success

B2B content marketing strategies are vastly different to B2C. Before you start content marketing, make sure to know who your audience is, what their buying habits are, and how you plan to interact with them. Communicate how your company can solve the problems they are facing in your business. 4 B2B Content Marketing Strategy Tips For Success […]

How Google Analytics 4 will Impact Your eCommerce Website

Google’s Universal Analytics (UA), is being officially retired in July 2023. Since 2013, Universal Analytics has been the industry standard in eCommerce conversion tracking. Universal Analytics is a robust feature-set that has been the industry standard for eCommerce conversion tracking since 2013. However, modern security protocols prevent Universal Analytics from collecting the requested information from most users. Continue reading to […]

17 Best Bulk WhatsApp Marketing Tools for 2022

WhatsApp is second only to Facebook as the most popular platform. Marketers are making the most out of WhatsApp’s reach and ease-of-use by using it for marketing communications. WhatsApp is used to share more than 100 million messages every day across the globe. It’s no surprise that WhatsApp is a popular platform for marketers. It’s where all customers are. WhatsApp […]